THE BOSTONIANS

Cheap Monday was born in 2004 as an alternative for people who wanted fashionable jeans but didn't agree with the increasing prices of the brands which were popular at the time. The first 800 pairs with the characteristic skull logo hit the market in 2004. Since then, the production has reached a new level in terms of pieces as well as in product range. Cheap Monday can be found in more than 35 countries, in about 1800 stores around the world.

Cosabella is famous for its use of vibrant, cutting-edge colors. And it believes that a woman's lingerie should be able to reflect her every mood. It is designed at its headquarters in Miami, Florida and manufactured in Italy. This results a great mix of American design and Italian artisanship extremely loyal customers in Hollywood. Today, the hottest celebrities wear Cosabella.

Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, Rene Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts. Lacoste is famous today for its iconic polo shirt, available in a wide colour palette every season, but more broadly offers sportswear apparel for men and women, as well as shoes, eyewear, watches, fragrances, handbags and luggage, belts and home textile.

Nautica, founded in 1983, offers quality, design and value while capturing the essence of an adventurous and spirited lifestyle. The brand has evolved from a collection of men's outerwear to a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection. Nautica is currently available in more than 64 countries with more than 170 Nautica branded stores worldwide.

New Balance company created in early 1900 in Boston concentrating its production mainly in casual apparel and shoes. To ensure the best fitting, best performing shoes and apparel, it focus on improving its technology and production methods. The core values ​​that characterize the New Balance brand is integrity, teamwork and customer satisfaction.

REPLAY takes its name from the concept of ''re-making'', ''re-creating'' and ''re-elaborating'', which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match. This Italian denim and smart casualwear brand brings all over the world its authentic and contemporary style.